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5 reasons why you must include mobile native advertising in your next media plan

Let’s face it, Hong Kongers can’t live without their mobile phones and it’s currently estimated that approximately 70% of all internet traffic in Hong Kong originates from a mobile device. That trend is growing, making mobile our primary device to access information on the go and at home, even when we have easy access to a computer.

Mobile however, is a different animal from the desktop and advertisers need to re-think their approach towards advertising on mobile. Advertisers should look towards serving less intrusive, more relevant and timely advertising to consumers on mobile devices.

What is mobile native advertising?

Native advertising is an advertising method in which the advertiser attempts to gain the user’s attention by providing ad content in the context of the user’s experience. Native ad formats match both the form and function of the user experience in which it is placed. This effort is intended to make this ad format both viable and valuable to brand marketers as well as consumers. Further reading here.

Here are five reasons why you must include mobile native advertising in your next marketing campaign:

This article is sponsored by Pixels, Asia’s leading multi-screen advertising technology company, a market leader and pioneer in mobile advertising. It owns and operates the Pixels Mobile Ad Marketplace, an award winning mobile private marketplace awarded Gold - Best Mobile Team and Best Mobile Ad Platform (2016 Mob-Ex Awards), Gold – Fast Growth Award (Spark Awards 2016), Silver – Best Mobile Ad Platform (2017 Mob-Ex Awards) and numerous creative and effectiveness awards.

The Pixels Mobile Ad Marketplace reached 100% of all smartphone users in Hong Kong with over 5 million monthly unique visitors according to comScore Mobile Metrix 2017 reports. Targeting features include audience data, contextual, location and more. Mobile Native and Rich Media formats available include our Mobile Native Ad Formats, MONA, LISA and EVA. Find out more at www.pixels.asia

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